New Option for Bridesmaids

One of those important decisions a bride must make early in the planning process is how she can ensure her bridesmaids enhance her appearance without stealing too much of the spotlight. ETC boutique enjoys working with brides to find just that right touch so the girls look and feel pretty and provide a nice complement to the beautiful bride.

This week we are excited to introduce a new line to our collection that can be great for bridesmaids or for our Hispanic customers, the damas who serve the same role in a Quinceañera. The Damas line from House of Wu is intended to serve that role, but with the classic looks they are adding in their fall line, we are sure you will be seeing them at weddings in the Salina are soon too.

The Damas line includes all the fabrics and colors featured in the Christina Wu Occasions, the more traditional bridesmaid line, but at a portion of the cost. The dresses also feature a long, corset back, so they are easy to fit and will require little to no alterations when the dresses arrive, so your bridesmaids can save money on two counts. Plus these are classic styles your bridesmaids can wear for other events, so they won't end up collecting dust in their closets.

Check them out this week in ETC boutique!

An Important Day for Mothers, Too!

Who are the most important people at a wedding, after the Bride and Groom? The Mothers, of course! They have played such a vital role in their children's lives up to this point, that the wedding is a major milestone for them as well. They need to be beautiful for the photos that will last forever. They need to be elegant as they glide across the dance floor. They need to be comfortable as they stand in those endless receiving lines. In other words, they need to find the perfect dress that doesn't outshine the bride, that doesn't make them look like a bridesmaid, that doesn't make them mistaken for the grandmother!

At ETC boutique ... we recognized this challenge for the Moms and are constantly looking for new and elegant styles that also can fit into what already may be an overblown budget for the wedding. We think we've hit on another winner with the addition of Serena London to our collection. The dresses from Serena London are elegant, modest or sexy (depending upon how Mom feels), classy and timeless and comfortable for your long day.

You will be able to see many of these dresses in our store in the coming weeks as the Fall 2015 line becomes available. In the meantime, you can see the the catalog in our store, view many of them on Pinterest or go directly to House of Wu website and select the Serena London collection. We are confident you will love them as much as we do!

Thanks for a Wonderful Prom Season!

With our move to Central Mall in December, we found ourselves busy in a hurry as girls started shopping early for their prom dresses and kept us hopping through the entire season. Dressing up the girls for this special time in their lives is such a joy for us. And we love it when the girls send us pictures or stop by the store to show us photos from their special day -- with the beautiful hair, makeup, jewelry and, sometimes, even the date!

Every girl deserves to be beautiful for her prom, and with right dress, she will feel like the queen of her school. Sometimes the girls come in determined to wear a certain color or style, but then take their place in the mirror with a completely different look, but ecstatic none the less, with how pretty they look and feel. One customer mentioned when she came in that she didn't want much "bling" on her dress and 30 minutes later she walked out with her sequin prom dress in which she looked just stunning.
So many special girls crossed our door this year, that it's impossible to share all the stories, but rest assured we are pleased to have played a role in their special night. 

We even had fun decking out the boys with their prom tuxedos, convincing some they needed the bling to go along with their dates' dresses.

Back by Popular Demand

One of the most popular items ETC boutique has featured over the past four years is the sweater dress by Radzoli. These dresses and tunics are perfect for layering, wearing with leggings and even pairing with your favorite boots. Each year we feature a variety of these dresses, and they typically sell out quickly.

This year we also are featuring a few other items from Radzoli, such as cardigans, coats and tops.
Don't be surprised if these items disappear quickly from our shelves as our repeat customers typically have their eye out for when these items arrive each fall.

Fall is Happening in ETC boutique!

Today's weather has us thinking about the upcoming change in season, but of course we've been thinking out fall and our customers' needs for several months and our fall/winter inventory has begun to arrive. Any change in seasons in Kansas means one thing: Layering! If you've lived in Kansas for long, you know cool morning can turn into scorching afternoons and warm, humid afternoons can turn into chilly evenings when a cold front comes rushing through.

At ETC boutique, we are aware our customers might need some new options for layering this fall, and the colors are going to be bold and beautiful for your wardrobe options.

We also couldn't resist the option to add to our ready-to-wear from a trend that's been growing in the formalwear field the past couple of years -- the hi-low. You can check out a couple of options with a lace double-slit skirt or a crocheted hi-low skirt, both of which provide a fun bit of elegance to your daily wardrobe.

Another Fun New Clothing Line

During our most recent market trip to Dallas, we spotted one booth that seemed to be buzzing with activity, so we had to check it out. We quickly realized what that buzz was all about. Umgee features quality clothing, comfortable fabrics, beautiful designs and great prices. And unlike many lines, they feature styles that are suitable for all ages.

We were particularly taken with their lace items, which are great for combining with your existing wardrobe to give yourself a new outfit. They also offer bright colors for spring and summer or more natural tones if that is the style you prefer.

Umgee also provides essentials such as their mid-rise skinny jeans, which come in many colors and are suitable for many body shapes and ages. They are comfortable to wear and can be used for dressy or casual wear.
Take a look at many of the pieces that have already arrived, and watch for more coming in the next couple of weeks.
ETC boutique also has a website under construction where you will be able to purchase our items online. We only have a few items available so far, but check it out at etcboutique.net.

Introducing new lines for our customers

One of the exciting things about the fashion business is finding new sources of fun, fashionable clothing for our customers here in Central Kansas. It seems like we cashed in big-time last week at the market with several bold and beautiful new lines we are eager to introduce to you!
First up is a new line from a favorite designer. Clutch purses feature beautiful materials and hardware. Your friends will think you're carrying a $300 purse, but your secret that you paid much less is safe with us!

If you're looking to add some color to your summer wardrobe, Vivante scarves and sun dresses are just the order. These vibrant pieces can combine with your current wardrobe or give you an entire new look with matching pieces. And all are designed in Barcelona, Spain, without the price of a designer label.
ETC now also is your place to find the famous Treska line of jewelry and handbags. We have some bright, beautiful pieces coming (hopefully tomorrow) in addition to the ones that already have arrived.
Next week, we'll preview for you a new line of dresses, tops and shorts that will be arriving over the coming few weeks and into the fall. We've also got more surprises lined up for the fall, so stay tuned in and follow us on Facebook for even more updates.