Welcome to ETC

At ETC, we are all about new adventures, so here we begin our adventure with our first blog. Our blog will be a little different because two of us will be contributing to the blog, Lucy in Spanish and Bret in English. Unless we feel what we have to say is so important that we translate each other's blogs. Since you are reading this in English, obviously it's Bret contributing.

Anyway, I'll get on with a little more introduction to ETC. We opened our Salina boutique about a year ago at 1414 S. Santa Fe in Salina, Kansas. We opened a second boutique in February 2009 in the Sunflower Hotel at 409 NW Third in Abilene, Kansas. Now, we are excited to share with you that we have moved the Salina store to 134 S. Santa Fe Suite 120 in downtown. We are in the Kress Building and are absolutely thrilled with our new location. "I feel like I'm in New York," is the comment we hear most from our visitors. And we LOVE to hear that.

Our boutique's philosophy is to bring in a few designers we like, who let us carry few pieces. We want our customers to know when they walk out with a new dress or a new purse that they won't see anyone else on the streets with that same look. But don't think that means you have to pay New York boutique prices. NO! We work hard to find the right designers to offer Kansas prices. ETC is not an exclusive place, but we want our customers to feel like they are exclusive while they are here.

We know you are beautiful. At ETC, you will find fashion that makes you know you are beautiful, too!

Bret