An Important Day for Mothers, Too!

Who are the most important people at a wedding, after the Bride and Groom? The Mothers, of course! They have played such a vital role in their children's lives up to this point, that the wedding is a major milestone for them as well. They need to be beautiful for the photos that will last forever. They need to be elegant as they glide across the dance floor. They need to be comfortable as they stand in those endless receiving lines. In other words, they need to find the perfect dress that doesn't outshine the bride, that doesn't make them look like a bridesmaid, that doesn't make them mistaken for the grandmother!

At ETC boutique ... we recognized this challenge for the Moms and are constantly looking for new and elegant styles that also can fit into what already may be an overblown budget for the wedding. We think we've hit on another winner with the addition of Serena London to our collection. The dresses from Serena London are elegant, modest or sexy (depending upon how Mom feels), classy and timeless and comfortable for your long day.

You will be able to see many of these dresses in our store in the coming weeks as the Fall 2015 line becomes available. In the meantime, you can see the the catalog in our store, view many of them on Pinterest or go directly to House of Wu website and select the Serena London collection. We are confident you will love them as much as we do!

Thanks for a Wonderful Prom Season!

With our move to Central Mall in December, we found ourselves busy in a hurry as girls started shopping early for their prom dresses and kept us hopping through the entire season. Dressing up the girls for this special time in their lives is such a joy for us. And we love it when the girls send us pictures or stop by the store to show us photos from their special day -- with the beautiful hair, makeup, jewelry and, sometimes, even the date!

Every girl deserves to be beautiful for her prom, and with right dress, she will feel like the queen of her school. Sometimes the girls come in determined to wear a certain color or style, but then take their place in the mirror with a completely different look, but ecstatic none the less, with how pretty they look and feel. One customer mentioned when she came in that she didn't want much "bling" on her dress and 30 minutes later she walked out with her sequin prom dress in which she looked just stunning.
So many special girls crossed our door this year, that it's impossible to share all the stories, but rest assured we are pleased to have played a role in their special night. 

We even had fun decking out the boys with their prom tuxedos, convincing some they needed the bling to go along with their dates' dresses.